There’s no doubt that running a successful Google Ads campaign can be an extremely profitable strategy for your business when done properly. But to continue that success and expand on your ROI, there are other things that you must think about and often review for the life of your campaign.
Are You Targeting The Right Areas?
In the beginning of your campaign, you chose the exact cities or ZIP codes that you want to receive business from. However, it might be time to review these cities to see what is yielding a positive ROI and what is not. In addition to this, you might want to ‘exclude’ areas that you are not interested in receiving calls from. This will allow for more budget to be spent in the right areas.
Are You Matching up Against The Competition?
Every day, every hour, every minute, you’re up against a large list of competitors in your local area. As their strategies change, you must adapt. Budgets go up and down, new competition appears in your area, competition undercuts your promotional pricing, and much more. Make sure you’re staying competitive by regularly reviewing where you stand against the competitors.
Is Your Website Fast & Mobile Friendly?
If your website is not up to par with Google’s standards, you’re burning marketing dollars. You will pay more for clicks, rank lower, and many customers may leave your website if it does not fully load quickly. Statistics show that your conversion rate will drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
We're here to make sure every aspect of your campaign is perfect! Let our Google-trained experts help you review your current strategy. Give our Support Team a call today at (949) 478-6887.