Sell the Sizzle, Not the Steak

What Do Your Website, GMB, Ads, and Phone Conversations Have in Common

October 29, 2021

95% of all purchasing decisions are based on emotion! And this is a good thing. In most cases, we as consumers can’t objectively evaluate services, whether it’s installing a roof, fixing plumbing or providing legal services, we look for other queues. Is the person or company providing the service trustworthy and will they do a great job? If something goes wrong will they stand behind and fix their work. Picking a “good” supplier is by far more important than price!


Your Google Ads, your GMB (Google My Business), your website and your phone conversations should contain pain relievers (verbal, written, or visual queues that you are the one to trust)! Here are some samples:

  • Been in Business 25 Years
  • Family Owned & Operated
  • Licensed & Insured
  • Free Estimates
  • Serving All of ____ County
  • Photos should contain your employees and well-kept equipment
  • Photos of your excellent work
  • Services should be prominent on your website
  • Hours of operation should be prominent

And the list goes on… Give us a call to construct the most trustworthy and highest converting marketing campaigns possible!


Give our Support Team a call now at (949) 478-6887 and we'll show you how we are able to build top-notch, fully-responsive websites!

Contact Us

Recent Blog Posts

Starting Today Google My Busin...

Google My Business (GMB) now becoming Google Bu...Read More

November 19, 2021

Consumers Love Offers, Special...

We Are Starting to Roll into the Slow SeasonRead More

November 9, 2021

You Should Always Respond to Y...

Reviews – Some Good News How to Handle Negative...Read More

October 22, 2021

Engage Customers Through Your ...

Messaging Through Your Google My Business ProfileRead More

October 15, 2021

Share Blog

Sign Up For Our Newsletter
At Performance Media Marketing our goal is to help small businesses succeed.