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Utilizing Google Ads to Reach Your Business Goals

Google, the world’s largest search platform, offers the huge value of being able to place your business in-front of interested clients. These interested individuals are searching directly for your services or products in your local service area. Online advertising also allows you to reach these customers across multiple devices including desktops, laptops, tablets, and smartphones.

Google Ads allows you to take advantage of the online world to bring in new customers for your businesses. Your ads are shown to the right people, in the right place, during your service hours. The wide range of targeting tools ensures that your investment produces the right ROI in order for you to reach your business goals.

1. Target your ads
Google Ads offers different ways of targeting - Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

Our certified experts are trained across the various targeting tools and know exactly how to implement them into a campaign for your business success. After extensive local competitor research and meetings with our team, we’re able to put together a full-proof strategy to help achieve your goals.

  • Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
  • Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
  • Age, location, and language: Choose the age, geographic location, and language of your customers.
  • Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
  • Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

2. Control your costs
Google Ads gives you control over how you spend your money. Our team of experts will suggest a budget for your campaign based on your desired population to market to. With years of collected data, we are able to generate suggestions on where to market and who to market to – with your feedback being the most valuable. (You know your client best!)

3. Measure your success
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business such as calling in or sending you a message, you are able to track this we well. We offer call-tracking numbers for our clients which provide email notification with the time, date, phone number, and in certain cases, a recording of the incoming customer call. Our clients love to take advantage of this feature that allows them to better track their ROI.

By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

4. Manage your campaigns
Google Ads also offers you tools to easily manage and monitor accounts. This is where our certified experts come into play!
Our team works 24 hours a day managing your campaigns to ensure that everything from a keyword bid to a search term is placed correctly and during the right time of the day. 

Our support team is here to send reporting, meet with you to review reporting, and answer any questions you may have during your time working with us. We are your full-service online marketing solution.




Why Choose Us

We've provided thousands of customers with performance ROI (return on investment) online marketing campaigns using our proprietary high performance web systems, which include integrated tracking and reporting, and CRM.                                                                  

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At Performance Media Marketing our goal is to help small businesses succeed.